Project Management

What is Project Management?

Project management is the discipline of initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria.

A project is a temporary endeavor designed to produce a unique product, service or result with a defined beginning and end (usually time-constrained, and often constrained by funding or deliverables) undertaken to meet unique goals and objectives, typically to bring about beneficial change or added value.

The temporary nature of projects stands in contrast with business as usual (or operations), which are repetitive, permanent, or semi-permanent functional activities to produce products or services. In practice, the management of these two systems is often quite different, and as such requires the development of distinct technical skills and management strategies.

The primary challenge of project management is to achieve all of the project goals within the given constraints. This information is usually described in a user or project manual, which is created at the beginning of the development process.

The primary constraints are scope, time, quality and budget. The secondary — and more ambitious — challenge is to optimize the allocation of necessary inputs and integrate them to meet pre-defined objectives.

Here, at A.E., we strive to help you reach your goals. To do so, we developed our own three-step approach: Analyze, Create, and Evaluate (ACE)!


In the first of our three-step approach, we focus on analysis and discovery. This means that our team takes the necessary time to meet with our clients and find out everything they are wanting to get completed through this project. This includes the parameters that we will need to follow, the goals that we need to meet, the tools at our disposal, the timeline, and many more important details! We know that each client and each project are unique and with that in mind, we put our best foot forward and use this discovery step to find out all the specific details so that we are ready to attain the desired results!


In the second of our three-step approach, we focus on creation and execution. This is where we work with the client and ultimately use what we have from the discovery step to build a plan to achieve our client’s desired goals. After building a plan or strategy, we then implement. From start to finish, we will make sure that your plan or strategy (depending on the specifics of the project) is executed properly. By doing so, we can be sure that our variables are controlled and that our chances of success grow exponentially.


Finally, in the third of our three-step approach, we focus on evaluation. This step is focused on future growth and improvement. Did we reach the goals set? Did we meet the timeline? Did we utilize the resources at hands in the best and most efficient manner? We strive to be able to say that we did reach the set goals in the desired timeline while making the most of the resources at hand. However, nothing is perfect. Therefore, we take this step very seriously to be sure that our client has the opportunity to review the direction we are headed with us and can help us to always improve our process and better serve our clients!

Let us help you with your next project and we will be sure to create a lasting ripple effect for your brand!

Learn More About Project Management Today!
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