Profitable growth is something all companies want, but few achieve: Only 6 percent of publicly traded firms excel at growth and profitability. Companies consistent enough to pull off two years of profitable growth enter an even more elite group, commanding higher stock prices. Companies with that kind of sustained performance convince investors that they’ve found a winning way to connect with their customers. It’s not that the companies that fail to achieve this consistent growth aren’t trying. In fact, most organizations we see are able to map out the areas that offer them the best growth potential. Whether it’s in new geographies, more lucrative product or service offerings or even shifting their business model, they’ve got very good ideas about where they should be playing. It’s no surprise that answers to these questions about where to play are so readily available. More public data exists than ever before on the size and growth rate of markets. Most companies have internal staff responsible for growth planning that can readily identify those markets that will be the most likely sources of growth. What’s less clear, however, is how to win once they get to these new playing fields. These questions are harder because they require insight into what changes a buyer’s choices–current customers and prospects–plus the decisive and creative ability to act on that insight.
AE's mission is to help its clients win big with customers. We are obsessed with the most fundamental questions affecting growth: Why do people behave the way they do? What leads them to change their behavior? Everything else flows from these central questions, informing all aspects of strategy and execution. We are committed to generating genuinely creative solutions, aiming for breakthrough strategies, and implementation ideas!
As a result, AE can help clients decide where they want to play. We’re uniquely capable of helping them determine how to win. Our goal is to accelerate your growth!
Deciding how to present an innovative idea to the market is critical. We have expertise in turning that idea into a successful business venture. Our market planning services help businesses determine the best long-term strategy going forward for their companies through market and competitive analysis. We then take the information gained in our analyses and create an effective marketing mix. Finally, we can help our clients develop a launch plan and/or long-term plan to give their product or service a good chance at success.
Wherever you are in your journey, AE can develop a marketing plan (launch or long-term) that is right for your company!