Brand, Promotional Products

Building Brand Awareness with Promotional Products

Brand awareness is key in this world where, according to Forbes, almost 540,000 small businesses are started each month. With the new shift in digital marketing and advertisement a lot of personal “real world” branding is overlooked. There are many benefits to having tangible promotional products out in the world. Lets go over a few ways promotional products can improve your brand awareness.
Promotional Products Gives You Cost-Effective Marketing
One of my mantras is to always make the most out of what you spend. Promotional products are a way to ensure your brand gets seen over and over again. According to a recent study by the PPAI grocery bags receive over 6000 impressions in their lifetime. While not every product you have will get that many impressions, they will all help bring you brand awareness over time. It also helps to have your products relate to your company. For instance, If your a glasses company you could give away free sunglasses with your logo on the side for instant brand awareness. This will help people relate to your business and feel a connection with it. According to the ASI, promotional products make up a $22.9 billion industry. Why is the industry thriving? Because logoed items like hats, T-shirts and bags are traveling advertisements that leave a lasting impression, making them crucial for building brand awareness.
Improve Companies Image:
Having a promotional gift to give your clients helps improve their opinion of you. A Study done by Georgia State University concluded that having promotional products to give away made customers have a positive view of the company and increase the chances of them returning. The more you give the more you will receive in the end. People want value out of the companies they shop with and what more value can you give them then with a free gift?
Getting Referrals:
One of the best ways to increase your sales are with referrals. You current customers can be your best way to generate more leads and gain more referrals. You can not only use promotional products for brand awareness but you can offer more exclusive products as incentives for customer referrals. According to once Case Study done by PPAI promotional products can increase referrals by up to 500%! As stated in the last point the more value your customers receive from you the more they trust you and your brand. The more your customers value you the more they are going to refer your business to their friends and family, creating consistent returning customers.
Build B2B relationships:
Just like customers, companies are known to take notice of free business gifts. If the promotional product you give to a business is something that will benefit them in their day to day operations, it will be a constant reminder of your companies generosity. When you are looking to create and maintain a partnership with distributors, vendors or other organizations, a gift can make a huge impact. By creating strong B2B relationships, your company can be exposed to a whole new demographic of customers, and increase your brand exposure and thus increase sales.
Are you looking for a place to find promotional products?
At A.E. Consulting Solutions, my team has the expertise to help you stand out and prosper this year. We offer top quality promotional products to help you spread your brand awareness.
We also offer many other services such as Social Media, Web Development, App Development, Graphic Design, Video Production, SEO, Consulting (in several key areas), and much more.
Check us out anytime at our freshly updated website, !
Let us be the catalyst that boosts your exposure and sales in 2017! Get a Free Quote now or email us directly at and learn more about how we can make 2017 a great year for the both of us!
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