WHAT IS BRANDING?

Your brand is what you promise to deliver with your product or service that differentiates you from your competitors. A.E. is dedicated to helping you grow the perfect brand identity and strategy that fits your values and resonates with your customers.

The foundation of your brand is your logo. Your website, packaging and promotional materials--all of which should integrate your logo--communicate your brand.

BRAND STRATEGY AND EQUITY

A.E. works with its clients to understand the most effective means of distribution, promotion and communication for your brand and image. We work to build your brand equity through consistent, purposeful efforts to grow your value and your business.

DEFINING YOUR BRAND

Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:

- What is your company's mission?
- What are the benefits and features of your products or services?
- What do your customers and prospects already think of your company?
- What qualities do you want them to associate with your company?

Do your research. Learn the needs, habits, and desires of your current and prospective customers. And don't rely on what you think they think.

Know what they think!

HOW TO ESTABLISH BRAND RECOGNITION?

- Get A Great Logo. Place it everywhere.

- Write Down Your Brand Messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.

- Integrate Your Brand. Branding extends to every aspect of your business how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.

- Create A "Voice" For Your Company That Reflects Your Brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off.

- Develop A Tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.

Design Templates And Create Brand Standards For Your Marketing Materials. Use the same color scheme, logo placement, look and feel throughout. You don't need to be fancy, just consistent.

- Be True To Your Brand. Customers won't return to you or refer you to someone else if you don't deliver on your brand promise.

- Be Consistent. Staying consistent is the most important thing you can do! If you can't do this, your attempts at establishing a brand will fail.

We would love to help you establish or reinvent your brand!

Learn More About Brand Development Today!